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    Technology
    Engineering Services
    Sales Cloud
    NetSuite Integration

    Digitising Lead-to-Order for a Global Semiconductor & Engineering Services Firm

    A Salesforce Sales Cloud rollout — unified leads, opportunities, renewals and BU-level forecasting, integrated with NetSuite — delivered in 12 weeks across regions and business units.

    12 wks
    Go-Live

    From kickoff to production cutover

    20K+
    Records Migrated

    Accounts, contacts, leads & opportunities

    100%
    Lead-to-Order Digitised

    Web inquiry → forecasted revenue

    1
    Unified View

    Sales, finance & BU performance in one place

    Client Overview

    Our client is a global semiconductor and engineering R&D services company with several thousand engineers serving leading chip, automotive, aerospace and consumer electronics OEMs. Their business spans VLSI design, embedded systems, test & product engineering, and hardware/equipment solutions — sold across multiple regions through specialised business units, with both project-based services and recurring renewal revenue.

    Global Footprint
    Sales across multiple regions
    Multi-BU Portfolio
    Services, hardware & equipment
    Enterprise Customers
    Global semiconductor & OEM clients

    The Challenge

    Growth was outpacing the patchwork of spreadsheets and email-driven workflows that ran the global sales motion.

    Fragmented Lead & Pipeline Data

    Inbound enquiries, BU pipelines and renewals were tracked across spreadsheets and disconnected tools with no single source of truth.

    Manual Lead Routing

    Web leads were routed by email between region, BU and technology owners — slowing qualification and losing accountability.

    Complex Deal Structures

    Services (T&M, Fixed Price), hardware, equipment-based billing and renewals all needed distinct opportunity models with parent–child linkage.

    No Forecasting Discipline

    Leadership lacked structured TCV/ACV capture, BU-level forecasting and real-time dashboards for revenue decisions.

    No 360° Account View

    Sales lacked visibility into contacts, orders and invoices from the finance system — blocking a complete account picture.

    Scale Across Regions & BUs

    A growing global sales team across multiple business units needed a scalable, governed CRM backbone — not another silo.

    The Solution: Sales Cloud, End-to-End

    A single, governed Salesforce Sales Cloud backbone covering lead capture through forecasting, integrated with NetSuite for finance-grade account visibility.

    Lead Management

    • Web-to-Lead capture from corporate site
    • Smart routing by region, BU & technology
    • 15 custom fields, 5 automations, 10 validations
    • Rule-based lead qualification to opportunity

    Account & Contact

    • Standard accounts with hierarchy support
    • Contact relationships across BUs
    • NetSuite-synced contact master
    • Account team & ownership governance

    Opportunity Management

    • Services (T&M / Fixed Price), Hardware & Equipment models
    • Renewals with parent–child pro-rata tagging
    • TCV & ACV capture with date-based logic
    • Default opportunity teams by BU / technology

    Forecasting & Analytics

    • BU and region-level sales forecasting
    • Booking targets vs. active pipeline dashboards
    • Win/loss, stage progression & velocity reports
    • Leadership MIS in a single view

    Finance System Integration

    • Bi-directional sync for contacts & accounts with ERP
    • Order and invoice visibility in Salesforce
    • Real-time financial signals on opportunities
    • Foundation for future quote-to-cash

    Data Migration & Enablement

    • Up to 20,000 records migrated across objects
    • Structured UAT with business stakeholders
    • Virtual training for sales users & admins
    • Adoption playbook, user guides & hyper-care

    Delivered in 12 Weeks

    A structured, milestone-driven delivery — discovery to hyper-care.

    1
    Discovery & Design
    2 weeks

    Process workshops, BU alignment, solution blueprint

    2
    Build & Configure
    5 weeks

    Lead, account, opportunity, forecasting & automations

    3
    Integration & Migration
    2 weeks

    NetSuite sync + 20K record migration

    4
    UAT & Training
    2 weeks

    Structured UAT, sign-off, 2 virtual training sessions

    5
    Go-Live & Hyper-care
    1 week

    Production cutover, checklist, adoption support

    The Outcome

    One platform, one process, one number leadership can trust.

    Predictable Forecasting

    BU and region-level forecasts with TCV/ACV discipline give leadership a true pipeline picture every week.

    Faster Lead Response

    Automated routing and qualification cut hand-offs between regional and BU owners to near real-time.

    Renewals on Autopilot

    Parent–child opportunity model with pro-rata tagging makes multi-year and renewal revenue traceable end-to-end.

    One Customer View

    NetSuite-integrated accounts surface contacts, orders and invoices alongside opportunities for 360° insight.

    Plan Your Sales Cloud Rollout

    Talk to our Sales Cloud team about digitising lead-to-order, BU forecasting and ERP integration for your business.

    Talk to a Sales Cloud Expert

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