Building the complete Pardot marketing foundation for a multi-market telecommunications company — from platform setup through to reusable campaign assets and audience management.
Telecommunications provider offering mobile and digital services across multiple markets
Primary focus on enterprise and business customer acquisition and engagement through Pardot
Pardot newly licensed — required expert implementation to realise value from day one
Our customer is a telecommunications provider offering mobile and digital services across multiple markets. As the organisation expanded its enterprise and business customer base, the marketing team identified the need for a professional B2B marketing automation platform to support lead generation, customer engagement, and campaign management at scale.
Having licenced Salesforce Pardot (Account Engagement), the organisation needed an implementation partner to set up the platform correctly from the start — ensuring technical foundations were solid, brand-aligned templates were ready for immediate use, and the marketing team was equipped to operate independently. KVP delivered a structured Pardot setup and enablement engagement that covered everything from platform configuration to campaign asset creation.
Platform live from day one
with solid technical foundations including domain authentication and CRM integration
Campaign-ready assets
reusable branded templates enabling marketing team to launch campaigns immediately
Compliant audience management
with structured preference centre and suppression management protecting sender reputation