Building a complete, production-ready Pardot marketing infrastructure from scratch — with reusable templates, compliant preference management, and clean data foundations.
No existing Pardot configuration — complete build from account provisioning to first campaign
Modular email templates and landing pages designed for ongoing team use without developer dependency
Legacy contact data cleansed and structured before import into Pardot for a reliable starting point
Our customer is a technology consulting and services firm specialising in digital transformation engagements for enterprise clients. Having reached a scale where manual email marketing was no longer sustainable, the organisation decided to invest in Salesforce Pardot as its marketing automation platform to professionalise its outbound marketing, lead generation, and client communications.
With no existing Pardot configuration in place and a small in-house marketing team, the firm needed a partner who could stand up the complete Pardot infrastructure and leave the team with a self-sufficient, well-documented platform they could operate independently. KVP delivered a comprehensive greenfield implementation covering every layer — from technical configuration through to brand-aligned templates and reusable campaign components.
Production-ready in weeks
Full Pardot platform stood up from scratch and ready for live campaigns
Self-sufficient marketing team
Equipped with reusable templates and documentation to operate independently
Clean data foundation
Structured and cleansed contact database ready for segmentation and engagement