Connecting patients to their nearest clinic through personalised Marketing Cloud CloudPages — integrated with Sales Cloud and Google Maps for location-aware communication journeys.
Healthcare services provider focused on improving patient access and engagement across multiple clinic locations
Multiple clinic locations requiring geo-location intelligence to route patients to the most accessible facility
Need for tailored patient communication journeys based on individual location, condition, and engagement history
Our customer is a healthcare services organisation operating a network of clinics and supporting patient engagement across multiple locations. The business manages a complex patient communications programme — covering appointment reminders, health education, post-visit follow-ups, and care pathway communications — serving a patient base spread across diverse geographies.
With Salesforce Sales Cloud managing patient records and Marketing Cloud as the communication platform, the organisation faced a specific challenge: enabling patients to self-select or be intelligently routed to their nearest or most appropriate clinic as part of digital communication journeys. KVP was engaged to design and build a geo-location powered CloudPages solution integrated with Google Maps — bringing location intelligence directly into the patient engagement flow.
Location-aware engagement
patients routed to their nearest clinic through intelligent geo-location in Marketing Cloud
Personalised patient journeys
with dynamic content and journey flows tailored to individual location and care pathway
Reduced friction
in clinic selection and appointment booking through seamless CloudPages experience