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    Enterprise | Marketing Cloud (B2C) | Campaign Automation

    End-to-End Marketing Cloud Campaign Execution for a Large Enterprise Organisation

    Designing and delivering large-scale customer marketing journeys, automated audience flows, and campaign operations using the full Salesforce Marketing Cloud stack.

    Enterprise Scale

    Large customer database with complex segmentation requirements and high-volume campaign needs

    Automation First

    Shift from manual campaign execution to fully automated journey-driven marketing programmes

    Operational Maturity

    Building marketing operations capability to run campaigns consistently at enterprise frequency and quality

    Customer Background

    Our customer is a large enterprise organisation running significant B2C customer marketing programmes across a substantial customer base. With Salesforce Marketing Cloud already licensed, the business needed an experienced delivery partner to help it fully exploit the platform — moving from ad hoc email blasts to structured, journey-driven marketing automation.

    The marketing team had strategic ambitions around personalisation, segmentation, and automated customer lifecycle management but lacked the technical depth to design and build complex Journey Builder flows and Automation Studio programmes. KVP was engaged as the delivery partner to architect, build, and execute the organisation's marketing automation capability on Marketing Cloud.

    What KVP Delivered

    Journey Builder Programmes

    • Customer onboarding journey with dynamic content based on acquisition source
    • Re-engagement journey for lapsed customers with progressive incentive logic
    • Event-triggered journeys based on customer behaviour and milestones
    • Multi-step nurture flows with branching based on engagement signals

    Audience Segmentation

    • SQL-based segmentation queries in Automation Studio for complex audience logic
    • Dynamic audience refresh on scheduled cadence to maintain list accuracy
    • Lifecycle stage segmentation (new, active, at-risk, lapsed)
    • Product and behavioural segmentation for campaign targeting

    Automation Studio Operations

    • Scheduled data import and export automations
    • Pre-send audience preparation and validation workflows
    • Automated suppression and compliance list updates
    • Data extension management and archival processes

    Campaign Deployment & Reporting

    • End-to-end campaign build, QA, and deployment operations
    • A/B test setup and statistical significance tracking
    • Email performance dashboards (open rate, CTR, conversion, unsubscribes)
    • Journey analytics reporting for each active customer flow

    Technology Ecosystem

    Salesforce Marketing Cloud
    Journey Builder
    Automation Studio
    Email Studio
    Contact Builder
    Analytics Builder

    Impact & Outcomes

    Fully automated journeys

    replacing manual campaign execution with always-on customer marketing programmes

    Precise audience targeting

    with SQL-driven segmentation delivering the right message to the right customer

    Marketing operations maturity

    built for scale with consistent campaign quality and governance across all sends

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