Connecting Pardot audience data to social platforms — enabling centralised campaign management and performance insights across LinkedIn, Facebook, and Twitter/X.
Large-scale consumer brand with diverse customer segments across watches, jewellery, and lifestyle
Active social marketing across LinkedIn, Facebook, and Twitter/X with no centralised management
Need to leverage existing Pardot prospect data to drive targeted paid social campaigns
Our customer is a leading Indian consumer brand with a significant national presence across watches, fine jewellery, eyewear, and lifestyle accessories — operating hundreds of retail stores and serving millions of customers. As one of India's most recognised and trusted consumer brands, social media marketing plays a pivotal role in brand engagement, product launches, and customer acquisition.
The organisation had invested in Salesforce Pardot for B2B engagement but had not leveraged the platform's capability to bridge prospect data into paid social advertising. Campaign teams were managing social platforms manually and separately, with no unified audience management or cross-platform performance view. KVP was engaged to design and implement an Advertising Studio integration that would bring social campaign management into the Salesforce ecosystem.
Unified social audience management
across LinkedIn, Facebook, and Twitter/X from a single Salesforce interface
Data-driven audience activation
using Pardot prospect segments to power lookalike and targeted paid social
Cross-channel attribution
connecting social campaign spend directly to CRM leads and pipeline