Rebuilding sender reputation, fixing domain health, and establishing enterprise email governance for a 70+ country professional services organisation.
Global consulting firm serving enterprise clients across industries and geographies
Marketing emails hitting spam folders, blacklisting risk, and degraded sender reputation
Enterprise-grade email governance framework needed to protect the brand's digital reputation
Our customer is a global management and technology consulting firm with a presence across more than 70 countries, serving enterprise clients in financial services, public sector, technology, and industrial markets. The organisation had established Pardot as its B2B marketing automation platform and was running regular email campaigns to large prospect and client databases.
Over time, the firm began experiencing significant email deliverability issues — campaigns were landing in spam folders, open rates had declined markedly, and there were concerns about domain health and potential IP blacklisting. With a strong global brand and a high-touch client engagement model, protecting email reputation was business-critical. KVP was engaged to conduct a comprehensive email deliverability assessment and remediation programme.
Domain reputation restored
with all authentication records correctly configured and blacklist issues resolved
Improved inbox placement
following structured IP warming and database hygiene programme
Governance framework
in place to proactively monitor and protect sender reputation ongoing