Back to Insights
    Energy & Utilities | CPQ Solution Design

    CPQ Solution for a Leading UK Home Heating & Energy Services Provider

    Designing and implementing a comprehensive Salesforce CPQ solution to automate complex central heating quotation processes — with dynamic product options, multi-tier pricing rules, flexible discount structures, and intelligent customer needs assessment.

    10M+

    UK Households Served

    Central

    Heating & HomeCare

    70%

    Faster Quote Generation

    Custom

    CPQ Quote Process

    Client Background

    A major UK energy services provider and one of the country's largest home heating companies, offering comprehensive central heating solutions including boiler installation, maintenance, repair, and HomeCare protection plans to millions of British households.

    The company operates one of the UK's largest networks of gas engineers and serves residential customers through a combination of one-off installations, annual service contracts, and subscription-based protection plans covering boilers, central heating systems, plumbing, and electrical components.

    Company Profile

    UK's Leading Home Heating Provider
    10M+ UK Households in Addressable Market
    Boilers, Heating, Plumbing & Electrical
    Installation, Maintenance & HomeCare Plans

    Why CPQ Over Standard Quoting?

    Home heating solutions involve complex product combinations, conditional pricing, and customer-specific configurations that standard Salesforce quoting simply cannot handle at scale.

    Complex Product Combinations

    A single quote can include boiler models, radiator packages, thermostats, controls, flue options, and protection plans — each with compatibility rules and conditional options.

    Conditional Pricing Structures

    Pricing varies by boiler type, installation complexity, property type, existing system condition, and bundled service plans with multi-year discount tiers.

    Customer Needs Assessment

    Before quoting, engineers must capture property details, existing heating system, hot water requirements, and energy efficiency preferences to recommend the right solution.

    Multi-Tier Discount Rules

    Promotional offers, loyalty discounts, seasonal pricing, bundle discounts, and finance options must be automatically applied based on eligibility criteria.

    Dynamic Option Selection

    Product options change dynamically based on earlier selections — boiler model determines compatible controls, flue type depends on installation location, and warranty levels vary by product.

    Quote-to-Installation Workflow

    Approved quotes must seamlessly flow into installation scheduling, engineer dispatch, parts ordering, and post-installation service plan activation.

    Solution Designed & Implemented

    A custom Salesforce CPQ solution tailored to the unique requirements of residential heating sales — from initial customer needs assessment through to quote generation and installation booking.

    Designed a custom CPQ quote process with guided needs assessment to capture property type, heating requirements, and customer preferences
    Built complex product configuration rules for boiler models, radiator packages, controls, and protection plans with compatibility validation
    Implemented multi-tier pricing logic covering base pricing, installation surcharges, bundle discounts, promotional offers, and finance options
    Created dynamic option selection where available choices adapt based on prior selections in the quote flow
    Developed custom discount structures including loyalty pricing, seasonal promotions, multi-product bundles, and payment plan incentives
    Built intelligent solution recommendation engine that suggests optimal heating configurations based on customer needs assessment
    Configured approval workflows for non-standard discounts, high-value installations, and bespoke system configurations
    Designed branded quote documents with clear pricing breakdowns, product specifications, and regulatory compliance information
    Integrated quote process with scheduling system for engineer availability and installation booking
    Built post-sale automation for HomeCare plan activation, warranty registration, and first service appointment scheduling
    Implemented quote analytics dashboards tracking conversion rates, average deal size, popular product combinations, and regional performance
    Developed mobile-optimised quote interface for field engineers to generate on-site quotations during customer visits

    Technology Stack

    Salesforce Sales Cloud

    Core CRM for customer and opportunity management

    Salesforce CPQ

    Configure, Price, Quote automation engine

    Custom LWC

    Lightning Web Components for enhanced quote UX

    Service Integration

    Connection to scheduling and installation systems

    Results & Impact

    Operational Benefits

    70% reduction in quote generation time with guided configuration
    Eliminated pricing errors through automated rule-based calculations
    Streamlined engineer-to-quote process with mobile-optimised interface
    Automated HomeCare plan upsell and cross-sell during quoting

    Business Impact

    Increased average deal value through intelligent bundling and upsell
    Higher quote-to-conversion rates with professional, accurate proposals
    Improved customer experience with needs-based solution recommendations
    Reduced training time for new sales and field staff with guided workflows

    Ready to Automate Your Complex Quoting Process?

    Let's discuss how Salesforce CPQ can transform your sales operations with intelligent configuration, pricing, and quoting.

    We value your privacy

    We use cookies to enhance your browsing experience, analyse site traffic, and personalise content. You can choose which cookies you'd like to allow. Learn more