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Maini Precision Products |
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| The
Problem |
| Maini Precision Products (MPP)
is a very successful and large component manufacturing
firm with global footprint. The challenge they faced was
how to proactively engage with customers to improve
share of wallet. MPP was looking for better engagement
model for stronger strategic account management. |
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About MPP |
| Maini Precision Products (MPP)
is a flagship company of Maini Group. MPP manufactures a
range of over 1,500 types of components supporting
aerospace and automotive industries. MPP has marquee
global customer base with 5 manufacturing units. |
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| KVP
Support Strategy |
| KVP assignment was to
strategize, define and document an account management
framework. Project focus was to ensure higher share of
wallet. As a first step, we analyzed MPP customers and
put a structure to rationalize customer accounts so that
key and emerging accounts were identified. Post analysis
KVP developed an account management framework to assess
each account and define an account strategy based on
research and various data points around each account.
KVP also put processes for account management with
automation for ease of monitoring and prioritising. KVP
was also involved in building targets with strong review
process. |
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| The
Outcome |
| Improved share of wallet
and stronger customer relationship. Account management
structure also provides the account management team with
clarity on approach to the customer offering higher
visibility and better control across accounts. |
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Back to Customers |
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