|
Bharath Beedies |
| |
| The
Problem |
| One of largest tobacco
brand in India was unable to get secondary sales data in
their distribution cycle. This inadequate secondary
market information led to delay in decision making.
Multi-tiered nation wise distribution chain made it
difficult to get real-time visibility and flow of data. |
| |
| KVP
Support Strategy |
| KVP understood customer
requirements and was entrusted the work of developing
and implementing processes and automate using
light-weight and reliable system to improve market
visibility and market response. KVP was able to map
Bharath Beedi sales and distribution process across
multi-tier FMCG product supply chain and align the
central system to record market intelligence from sales
staff using Salesforce Custom Cloud. Key solution was to
ensure sales team run the app on a mobile platform for
real-time sales transaction recording across the sales
points and ensure real-time data across all stakeholders
for timely and accurate decision making. |
| |
| The
Outcome |
| Bharath Beedi standardized
sales and supply chain tracking processes. With the app
on handheld device now sales team are able to record the
daily sales, movements of products, manage resources and
provides daily updates. Daily sales, data on routes,
sales by districts, wholesalers and retailers are
reported online. Insights are available to the entire
sales leadership and management for different
territories. Sales executives find the system easy to
use and available in their local vernacular. |
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Back to Customers |
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