KVP market analysts work with customers to track industry trends, prospect information, and competition movement based on those factors which are critical to customers business and provide analyzed and qualified information which will help sales/ account managers strengthen their edge in customer relationship and business building process.

Our customers use this service as their sales/ account managers get drawn into transactions like chasing an opportunity or building funnel. The market intelligence services supports sales/ account managers with the right information which is required during cross-selling and up-selling to strengthen share of wallet.
 

Services

At KVP, we believe that there’s more to lead generation than just calling and look at lead generation strategically. We strive to understand customers' market, customers' clients (existing and prospective), sales vision and then define strategies to generate qualified leads using an integrated approach.
 

Services
 

Lead generation using appropriate marketing tools

• Publicity (using media, industry analyst, advertising, advertorials etc.) in identified target market to build interest and thus leads

• Optimizing customer website for search engines, listings in trade portals, that will help build leads from addressable target market

• Identify and build relationship trade associations, trade bodies and other associated industry forums

• Database marketing through mass mailers to capture top of mind recall and increase reach
   

Lead generation through targeted research and calling

• Prospect research based approach and outbound call center

• Establishing direct contact to generate customer interest

• Customized collateral preparation to generate better prospect traction
   

We provide CRM implementation for sales productivity services in collaboration with Zoho. Zoho has become a prolific designer of online software tools, releasing at least one new product every month for more than a year. Zoho offers a suite of online web applications geared towards increasing productivity and offering easy collaboration. Zoho's online office tools include a word processor, a spreadsheet, a presentation tool, a Wiki, a project manager, a customer-relationship management (CRM) tool, a database, a project-planning tool etc.

We, at KVP customize the Zoho CRM user interface according to your organization-wide business (sales, marketing, support, and inventory management) process. The customization includes renaming tabs according to industry terminology, modifying standard fields, adding custom fields to various modules, modifying page layouts, modifying related list views etc. This is done by understanding your organization and processes. We then collect your organization-wide sales, marketing, support and inventory management requirements. While planning for the product customization, we discuss with the respective CRM system users in your organization and understand their exact requirements and customize the tool as per their requirements.