KVP supports a US based service firm to strengthen European presence

Background

Our customer has strong presence in US and some presence in Europe. Customer is interested in establishing a stronger footprint in European countries
 

Objective

Customer wants to prioritize their focus and enter few high potential markets within the European Union
 

Approach

In-depth understanding of geography (market place) with respect to our customer service:

KVP built a research methodology based on various market parameters. Amongst the key parameters were market competitiveness, market saturation & competition presence. All the parameters were rated to arrive at weighted score which led to defining and short-listing high potential target market
 

Target segment within the market place:

Based on the geography analysis customer identified potential market segment within Europe and KVP focused on building prospect database. Prospects (potential customer) are defined based on filtering criteria which was decided jointly by customer
 

Differentiating strategy framework:

KVP research team focused on preparing detailed analysis on the potential prospects to prepare a fitment and define integrated contact plan. Then, work closely with the customer and arrive at a communication plan and create collaterals
 

Marketing and sales plan:

KVP contacts prospects and checks for interest level for the service and collaborates with customer’s sales team in addressing their requirement. This is a handover point and customer sales team takes on the proposition forward

Benefits to customer

• Access to KVP go-to-market domain competency

• Quick implementation of the entire strategy

• Results which are aligned to their growth plans