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Strengthening supply chain using globalization

The Customer

  • California based pharmaceutical giant

  • They stand # 3 in terms of market share in the United States market in their product category

  • The customer has vast distribution network across US, UK, Germany and Australia

  • Their factories and all business processes are centralized at their facility in California
     

Customer Objective

  • To set up a captive back office center in India to manage their basic processes for strengthening supply chain and hence improving business efficiency
     

Services in the captive center include

  • Lead generation

  • Order fulfillment

  • Follow-up on product deliveries

  • Customer feedback tracking

  • Campaign design and development

  • Building an alternate source for a few non-critical commodities from India
     

KVP Objective

  • To develop a strategic plan for outsourcing non-critical processes to the India back office center

  • Oversee implementation to integrate with customer’s global operations
     

Project Details

Development of strategic outsourcing approach

  • Identify core vs. non-core business processes - this entails decisions on what services needs to be off-shored, what should be residing closer to the factory

  • Propose phased approach to outsourcing

  • Analyze the impact of outsourcing

  • Define “critical to success” parameters

  • Define metrics which are measurable

 

 













 

Redesigning Business Processes

  • Understand current processes followed and tailor those to suit offshore conditions to build efficient systems.

  • Define policies governing offshore center based on the overall business/legislative requirements
     

  
 
 
 
 
 
 
     













 

Risk and Cost avoidance

  • Identify important cost elements in building an offshore center

  • Coordinate and negotiate with vendors during center build-up

  • Setting up seed teams and base infrastructure for smooth functioning. The infrastructure will be scalable to meet global operations standards